Forward Thinking

How Forward Thinking Works with Hey Bubba!

Hey Bubba! pulls live location and hours-of-service data straight from Forward Thinking, so check calls get answered automatically instead of pulling your driver’s attention mid-route. Shippers get real-time updates without a manual status text.

Less Manual Tracking, More Miles

Once Forward Thinking is connected, Bubba handles the routine updates shippers ask for: where’s the load, when will it arrive, has anything changed. Your dispatcher signs off on exceptions; Bubba covers the rest.

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